W-05 Case study · Emberfell Distilling Co.
Slow is a technical specification.
A Highland single malt, where the pace of the page matches the product.
02 The capture
The camera is inside the cask.
03 Brief and build
A product sold on time cannot be sold quickly.
The brief
The entire claim of a single malt is that somebody waited.
A hero that resolves in 400 milliseconds says the opposite of the label. A spirits brand also has obligations, so a legal route was in the map from the start.
What we built
Six routes, paced slowly, on the same engine as the quietest build here.
The warmth is photographic: no amber gradient, no glow layer, no filter. The routes follow the process, not the funnel.
04 What shipped
Six routes, one long breath.
- PacingSlow by specification. The tempo is part of the claim.
- HeroOne frame from inside the cask, one call to action over it.
- PaletteWarmth in the photography. No gradient, glow or tint.
- StructureRoutes follow the process: distillery, cask, range, visit.
- ObligationsA legal route designed in, not appended.
- EngineHand-rolled GSAP and Lenis, shared with Marenval and Auverne.
- AskOne ask on the home route: plan your visit.
05 At phone width
The portrait cut.
At 390px the headline stacks over the cask interior, framed for a phone.
